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    <description>What changed in Google, Maps, AI answers and the trades we build for, and what to do about it this week.</description>
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      <title>Choosing an AI receptionist for a contractor, and what it shouldn't do</title>
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      <description>What an AI receptionist does for a contracting business, what it should never do, and the questions to ask any vendor before you forward your phone.</description>
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      <title>Why your business isn't showing up on Google Maps, and the fixes</title>
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      <pubDate>Thu, 29 Oct 2026 00:00:00 GMT</pubDate>
      <description>The usual reasons a business is missing from Google Maps, in the order to check them, with the fix for each. Verification, suspension, address rules and more.</description>
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      <title>ChatGPT in a contractor's office: 12 jobs it does well, with prompts</title>
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      <pubDate>Thu, 29 Oct 2026 00:00:00 GMT</pubDate>
      <description>Twelve office jobs where ChatGPT saves a contractor real time, each with a prompt you can copy and what to check before you send. Plus what not to paste in.</description>
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      <title>How to get recommended by ChatGPT and Google's AI answers</title>
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      <pubDate>Thu, 29 Oct 2026 00:00:00 GMT</pubDate>
      <description>We asked ChatGPT and Google's AI for the best local electrician and traced where each name came from. What the sources say, and what a business can do.</description>
      <category>Found locally</category>
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      <title>ChatGPT ads for local businesses: how they work and who should test</title>
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      <pubDate>Tue, 27 Oct 2026 00:00:00 GMT</pubDate>
      <description>ChatGPT now shows ads, and small businesses can buy them without a sales rep. How they look, where they don't run, what you can track, and who should wait.</description>
      <category>Ads that pay</category>
      <dc:creator>Jonathan Lee</dc:creator>
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      <title>Local Services Ads are moving into Google Ads: what to do first</title>
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      <pubDate>Tue, 27 Oct 2026 00:00:00 GMT</pubDate>
      <description>Google is moving Local Services Ads into Google Ads as pay-per-lead Performance Max campaigns. What carries over, what doesn't, and what to do before and after.</description>
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      <dc:creator>Jonathan Lee</dc:creator>
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      <title>Fewer clicks, same calls: what still gets a local business chosen</title>
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      <pubDate>Tue, 27 Oct 2026 00:00:00 GMT</pubDate>
      <description>Most Google searches now end without a click. For a local business the decision didn't disappear, it moved. Here's where it went and what to check.</description>
      <category>Found locally</category>
      <dc:creator>Jonathan Lee</dc:creator>
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      <title>Facebook lead ads vs your website form: which gets you jobs?</title>
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      <pubDate>Sat, 10 Feb 2024 00:00:00 GMT</pubDate>
      <description>Facebook lead ads make it easy to collect leads. Whether they turn into jobs is a different question. How the two forms differ and how to test them fairly.</description>
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      <pubDate>Wed, 07 Feb 2024 00:00:00 GMT</pubDate>
      <description>How to read Google Search Console's Page indexing report, what each status means, and which ones are fine to ignore and which need a fix.</description>
      <category>Sites that work</category>
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      <title>How to pick a Google Ads bid strategy on a small budget</title>
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      <pubDate>Mon, 01 Jan 2024 00:00:00 GMT</pubDate>
      <description>Which Google Ads bid strategy fits a small account with few conversions: what each option does now, how much data it needs, and when to switch.</description>
      <category>Ads that pay</category>
      <dc:creator>WebByline</dc:creator>
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      <title>More Google reviews without breaking the FTC's review rule</title>
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      <pubDate>Mon, 01 Jan 2024 00:00:00 GMT</pubDate>
      <description>A fast, clean way to ask for Google reviews, what the FTC's review rule bans, what Google's own policy adds, and how to answer a one-star review.</description>
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