JUDGED BY SEARCH RESULTS?
The bottom line is that your business will be judged by its search engine results. Is this fair? Of course, it isn’t fair that you are judged by your search engine results, but that is the nature of digital communication and doing business online. The brutal nature of doing online business is such that a web review or forum post from years ago may pop up on Google or another search engine.
Statistics show that 89% of web searchers only look at the first page of Google. So if you have negative content popping up on the first page, you likely have a reputation problem. Today, most people search a company before doing business, and negative content on the first page can be very problematic. The answer is effective reputation management.