Jonathan Lee
Partner, design and delivery
Leads design and builds, and keeps every project on schedule.
Company // signal
About WebByline: web design and local SEO in Dublin, CA
The agency your customers’ AI already knows.
WebByline is a three-partner web design, local SEO and AI search studio in Dublin, CA. Since 2016 we’ve shipped 40+ brands and sites, mostly for contractors and the trades in the East Bay and Tri-Valley. The people who scope your work build it, and every tool we recommend runs in our own shop first.
- Since 2016
- 40+ brands and sites shipped
- Dublin, CA office
- Inbound only, never sales calls
§03 / principles
Operating principles
How this studio is wired.
01
Found in the AI era
We optimize for the new front page: AI answers and the map pack, not just blue links. Most competitors aren’t there yet.
→ GEO + local
02
Build before we sell
Every tool we recommend runs in our own shop first. We ship with it, then offer it.
→ Proven in-house
03
Senior, and small
The people who scope the work build the work. Boutique by design, so you always reach a decision-maker.
→ We pick up
§04 / people
Leadership
Three partners, one byline.
The people who scope your work are the people who build it. You will know all three of us by name.
Benjamin
Partner, technology and operations
Runs the technical side and the tools behind our AI work.
Mang
Partner, client relationships
Your day-to-day contact, and the reason most of our clients have stayed for years.
§05 / method
Method // sequence
One connected system.
TapClick a phase to expand it
Phase 01 · scope
Define the outcome
Before a pixel or a keyword, we agree the number that matters. Booked jobs, qualified calls, revenue. Every choice downstream is measured against it.
What comes out
A single primary outcome
Target geographies + services
The baseline we measure from
Phase 02 · ship
Build the system
Site, search, ads, and automation are built by the senior people who scoped them, as one connected program rather than separate deliverables handed between teams.
What comes out
A conversion-ready site
Search + AI visibility live
Lead capture + automation wired
Phase 03 · compound
Measure and extend
We report against the outcome we set, then fold in what is new in AI search and automation as it proves out, so the program keeps compounding instead of standing still.
What comes out
Outcome reporting, not vanity charts
New channels added as they prove
Feedback into the next scope
§06 / terms
How we work
Plain terms, in writing.
01
No long contracts.
There’s no set contract length. SEO, ads and social are a one-time setup fee plus a monthly retainer, and you can cancel anytime.
02
Your site is yours.
Once it’s paid for, you own your website and every file.
03
Flexible payments on websites.
Pay half up front and half at launch, or spread it over 6, 12 or 24 months.
04
Your accounts stay in your name.
Call tracking (CallTrackingMetrics, CallRail and others) and any AI tools are set up on your own account, in your name. You pay the provider directly; we bill only for setup and upkeep.
05
Domains, handled.
We can register and manage your domain for you: the registration cost plus a management fee, nothing else.
06
Reports on your schedule.
Weekly, monthly, quarterly or yearly. Analytics and keyword reports are included at no extra cost.
07
Extra work, billed plainly.
Anything outside the plan is billed by the hour or by the project.
Questions about any of it? Ask us and you get a plain answer, in writing.