01 / 06 · The plan
One call, a month planned.
Four themes for June: before and afters, quick tips, the crew at work, and the opening-season offer.
Content plan02 / 06 · Drafted
Every post, drafted ahead.
Sixteen posts written and designed from your job photos, in your colors, a week before the month starts.
Drafts03 / 06 · Approved
Approved in one sitting.
You look through the month on your phone and tap approve. Change anything you like first.
Your approval04 / 06 · Week 1
Then it just goes out.
Posted on schedule to Instagram, Facebook and your Google profile. Nothing for you to remember.
Scheduled05 / 06 · Weeks 2 to 4
A steady rhythm, all month.
Four posts a week, one short video each week. The reel about pool openings travels furthest.
Reels06 / 06 · The month
And a report you can read.
What went out, who saw it, and the messages and bookings it brought in.
Monthly report01 / 06 · Tuesday, 4:10 PM
You send a photo.
Rosa snaps the pool before and after the job and texts both over. That’s her part done.
Your photos02 / 06 · Tuesday evening
We make it look like you.
A before and after in your brand template, your logo and your website on every post.
Branded design03 / 06 · Wednesday
Words that sound like a local.
Short, plain caption, the neighborhood, and one clear next step. No hashtag soup.
Captions04 / 06 · Wednesday
One tap to approve.
A quick text to check. Rosa says yes from the truck.
Approval05 / 06 · Thursday, 6 PM
Posted when people scroll.
It goes out when her customers are actually on their phones, not when someone remembers.
Posting06 / 06 · Same evening
Once made, posted everywhere.
The same post, sized for Instagram, Facebook and her Google Business Profile.
Instagram · Facebook · Google01 / 06 · Day 1
Last post, seven months ago.
Stock memes, a sale nobody remembers, no link to book. It looks like the business closed.
Profile audit02 / 06 · Week 1
A profile that says what you do.
Real logo, service area, hours, and a Book button that goes to your site.
Profile cleanup03 / 06 · Week 2
A feed that looks like one business.
Before and afters, tips and the crew, in a rhythm. Your colors on every tile.
Brand templates04 / 06 · Week 3
Answers saved at the top.
Highlights for openings, repairs, reviews and service area. The questions people ask before they call.
Highlights05 / 06 · Weeks 4 to 12
Every week, no gaps.
Four posts a week for twelve weeks straight. Consistency is most of the job.
Posting rhythm06 / 06 · Day 90
Followed by the neighborhood.
More followers from nearby, more profile visits, more taps on Book.
Growth01 / 06 · Thursday, 6 PM
A short video goes out.
Thirty seconds on the three signs a pump is failing. Shot on Luis’s phone, edited and captioned by us.
Reels02 / 06 · Thursday, 7 PM
People start asking.
Comments come in. One of them is a real question from a neighbor.
Comments03 / 06 · Within the hour
Every question answered.
Replies in your voice, the same day. Unanswered questions read like nobody’s home.
Community management04 / 06 · Friday, 8 AM
A message turns into a quote.
A neighbor in Dublin asks about an opening. She gets the booking link and a real answer.
DMs05 / 06 · Friday, 9 AM
Booked, and tracked.
The booking comes in tagged as Instagram, so you can see which posts bring work.
Tracked to social06 / 06 · Month end
What social actually brought in.
Views and likes, sure. Mostly messages, link taps and booked jobs.
Monthly reportFrom Rosa · Clearwell Pools
June plan approved16 posts and 4 reels, scheduled for Instagram, Facebook and Google.
June reportClearwell Pools
Illustration · Clearwell Pools (fictional)
Liked by luisrivera and 86 others
clearwellpools Green to clean in three visits. This Pleasanton pool sat closed all winter; it’s swim-ready for the weekend. Opening season is booking now, link in bio. #PleasantonPools #PoolOpening #TriValley
Illustration · Clearwell Pools (fictional)
Clearwell Pools
pool service
no link
Clearwell Pools · Pool service
Weekly service, openings and repairs in Pleasanton, Dublin and Livermore
clearwellpools.example/book
Posted every week · 12 of 12
Last 90 days: profile visits up, Book taps up
Illustration · Clearwell Pools (fictional)
3 signs your pool pump is failing
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Comments
Illustration · Clearwell Pools (fictional)