01 / 06 · Month 0
Page one, bottom of it.
Eighth for “scrap metal recycling near me”. Visible if someone scrolls. Most people don’t.
Audit02 / 06 · Month 1
Speed and the technical fixes.
Broken pages, slow images, missing schema. Nothing a customer sees, everything Google weighs.
Technical SEO03 / 06 · Month 2
A page for every service.
One page per thing you do, written for the people searching for it. Not a blog about recycling.
Service pages04 / 06 · Month 3
Into the map pack.
Google Business Profile completed, categories fixed, photos and posts. The three pins above the results.
Local SEO05 / 06 · Month 4
Reviews and local links.
Mentions from suppliers, the chamber and the trade press. Reviews asked for after every drop-off.
Authority06 / 06 · Month 6
First, and cited by the AI.
Top of the results, in the map pack, and named in the AI Overview. Same signals, three places.
Reported monthlyIllustration · Brightwater Metal Recycling (fictional)