Designed on purpose. Built to convert.
Web design and development for local businesses. Every industry gets a layout built around how its customers decide. Live in about five weeks.
Illustration · fictional businesses
How a site gets built
Build a site for
- 01Plan the pages
- 02Wireframe
- 03Write the words
- 04Design
- 05Build and test
- 06Launch
What’s included
Everything a site needs to sell.
Platform
Built on the right platform
Design
Conversion design
One clear offer and one clear button on every page.
Speed
Fast on every phone
Core Web Vitals, measured on a mid-range phone before launch.
Mobile
Designed phone-first
Built at phone width first, then widened.
Launch
SEO-safe launch
Tracking
Every lead counted
After launch
Care plan
Backups, updates, uptime.
How a build works
What you get, in plain words.
The platforms we build on
We build on WordPress, Webflow, Shopify and Astro, and we pick the one that fits the job rather than the one we feel like using. Most contractor and service sites land on WordPress or Webflow, because the owner needs to change hours, add a photo or post a job without calling anyone. Shops go on Shopify. When speed and search matter above everything else, we build on Astro, the same framework this site runs on.
What a typical build includes
Every site starts with one clear offer and one clear button on each page, then the pages your customers actually look for: a page for every service and every area you work in, the proof that you do the work well, and a way to call or send a form from any screen. It is designed at phone width first and then widened, because that is where your customers are. Speed is part of the build, not a fix afterwards, and every call, form and direction click is counted so you can see what the site brings in.
About five weeks, start to live
Week one is the plan: the sitemap, the pages and what each one has to do. Week two is design and words, with mockups you approve before anything is built. Weeks three and four are the build on a staging site you can click through on your own phone. Week five is launch. The timeline depends on how quickly content and approvals come back, but about five weeks is normal for a service business site.
A launch that keeps your rankings
If you already have a site, every old address is redirected to its new page before the switch, and the pages that rank keep their titles and headings. A new site should not cost you the searches you already win.
You own it
Once the site is paid for, you own the website and every file: the design, the code, the content and the domain, all in your name. We can look after it on a care plan, with backups, updates and uptime checks, but nothing is locked to us.
Questions
Straight answers.
Will a new site hurt my rankings?+
Not if it’s done right. Every old page is redirected to its new page before launch.
Do you write the content?+
Yes. You review anything that makes a claim about your business.
Can I edit it myself?+
Yes, or we handle changes on a care plan.
How long does a website take?+
About five weeks from kickoff to live for a typical service business site: plan in week one, design and words in week two, build on a staging site in weeks three and four, launch in week five. Content and approvals coming back quickly is what keeps it on that schedule.
Do I own my website?+
Yes. Once the site is paid for, you own the website and every file, and the domain stays in your name. A care plan is optional, not a lock-in.
What if I already have a site?+
We start from what works. Pages that rank keep their addresses or get redirected, the content you want to keep comes across, and the switch happens in one go so there is no half-finished site in public.
What does a website cost?+
We quote to your scope, not from a price list. Price depends on how many pages or locations you need, how competitive your searches are, and whether you want a one-time build or ongoing work. Book a free 20-minute call and you get a written number afterwards, with no obligation. Websites can be paid in two halves or spread over 6, 12 or 24 months.