Project 08 / 08 · Men's health · Our own brand
Our own men's health brand, built in-house on Shopify.
- Shopify build
- Custom Liquid sections
- Design system
- Product and bundle pages
- 8 ingredient pages
- Comparison page
- Journal of articles, podcasts and videos
What is inside
Eight ingredients, eight pages.
Every ingredient in Foundation has its own page. Each tile below opens it on greatert.com.
The brief
GreaterT is the men's health brand we co-founded and run. Its first product, Foundation, is sold on greatert.com by the bottle, in a bundle or on subscription.
We designed and built the store ourselves, with custom Liquid sections and one design system. It is where we test what we later build for clients.
Style sheet
Midnight navy, teal and amber.
Inter carries the copy and Barlow Condensed sets the big numbers, on midnight navy with teal for every way to buy.
Inter · headings and body
Barlow Condensed · display numbers
#0D1520#1A1E23#111418#2297B5#F5A623#9CA3AF
Contact sheet
Every page, side by side.
Hover any page to scroll through it.
Across screens
Built for the testosterone support
search.
Product, ingredient and story pages are built from the same custom Liquid sections, so the store holds together on a phone and a desktop.
Up close
Cut from the live store.
