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Ads that pay

Which paid channels earn their money for a local business, and how to set them up so they do.

3posts
A woman standing in a half-painted room with a ladder behind her, holding a tablet while talking on her phone Latest
Ads that pay·Explainer··6 min

ChatGPT ads for local businesses: how they work and who should test

ChatGPT now shows ads, and small businesses can buy them without a sales rep. How they look, where they don't run, what you can track, and who should wait.

Jonathan Lee
A man at a kitchen table with a laptop and a handwritten notebook, resting his head on his hand while he works through paperwork
Ads that pay·Explainer··4 min

Local Services Ads are moving into Google Ads: what to do first

Google is moving Local Services Ads into Google Ads as pay-per-lead Performance Max campaigns. What carries over, what doesn't, and what to do before and after.

 A closed white paneled garage door with a dark red frame on a suburban house
Ads that pay·How-to··7 min

How to pick a Google Ads bid strategy on a small budget

Which Google Ads bid strategy fits a small account with few conversions: what each option does now, how much data it needs, and when to switch.